About the Saitama Prefecture Products & Tourism Association
About the Saitama Prefecture Products & Tourism Association
The Saitama Prefecture Products & Tourism Association promotes the development of Saitama’s industries in harmony with nature. We offer superb products, travel experiences, and services that are both people-friendly and environmentally responsible. We strive to preserve Saitama’s natural resources while passing down and refining our traditions and culture. By employing cutting-edge technology and information sharing, we aim to elevate the image and value of the Saitama brand, making Saitama a prefecture its residents can be proud of.
Association Overview
| Corporate name | Saitama Bussan Tourism Association |
|---|---|
| Date of establishment | June 23, 1992 |
| representative | Shigeharu Asagiri |
| Number of members | 582 (as of April 1, 2024) |
| Location | Sonic City Building 5F, 1-7-5 Sakuragi-cho, Omiya-ku, Saitama-shi, Saitama 330-8669 TEL：048-647-4033 FAX：048-647-7745 Mail: saitamadmo@saitamadmo.org |
Business Details
Saitama Prefectural Product Promotion
- Sai-no-Kuni Excellence Brand Certification Program
- Local Product Sales Through Sopia and Retail Stores in Saitama Prefecture
- Organization of Trade Fairs and Event Participation
- Revenue Stamp and Certification Stamp Sales at Kawaguchi Passport Center
Saitama Prefecture Regional DMO Operations
- Tourism Promotion in Partnership with Prefectural Tourism Division and Municipal Tourism Offices
- Development and Sales of Local Tourism Packages
- Tourism Promotion Campaign, Event Participation
- Free Publications, Social Media Networking and Promotion
- Location Scouting Services
- Tourism Industry Development and Training
DMO Initiatives
■About the 3rd Sai-no-Kuni DMO Strategy
The third phase of the Sai-no-Kuni DMO Strategy, spanning three years from fiscal year 2024, will focus on preserving and nurturing existing tourism resources throughout the prefecture, while discovering and developing new value within these assets. Taking advantage of our strategic location with excellent accessibility from major urban centers, we will implement promotional initiatives tailored to specific target markets. Through these efforts, we aim to stimulate economic development, foster community pride, and promote sustainable socioeconomic activities throughout the prefecture.