Hot Spot Chichibu-Kan

Marking 2100 years, Gochinza, a Sōja of Chichibu, has been revered since ancient times. In a forest of oak, there is an atmosphere with style and solemn beauty. The existing main building of the shrine is a contribution of Ieyasu Tokugawa in 1592 and was designated as Saitama Prefecture’s tangible cultural property due to the fact that it holds much of the Edo period’s early architectural style.

The well at our brewery, "Bushūyama Jyōryūsui" (underground water) was established as one of the hundred best mineral water sources of the Heisei Era. If you bring a container, feel free to fill it up with water and take it with you!

If you're on the search for Chichibu souvenirs, look no further! At Jibasan Shoten they have a wide range of popular souvenirs from the Chichibu area, including vegetables from local farmers, unique area gems, and many goods including the local mascot character, Potekuma-kun. You can also find products to get a taste of daily life in Chichibu, or even find the perfect gift for your loved ones. We look forward to your patronage!

This store was originally the main building of a meisen silk wholesaler that prospered in the Taisho era. It has now been restored as a tourist center that also displays and sells local products. You can also try out the local cuisine at the soba noodle shop!

Chichibu Festival Museum exhibits materials related to the booths and kasaboko (combined umbrella and halberd carried on floats in some festivals) of the Chichibu night festival that takes place every year on the 2nd and 3rd of December. The booths, kasaboko, curtain, sculptures made by Shōwa’s master craftsmen are arranged in a design related to the Myōken belief. At noon, the lanterns are switched on to reproduce the night festival. Within the noise of the palatial Chichibu booth music, the luxurious booth and kasaboko can be seen right before your eyes.